Australia Professional Hair Care Market size is forecast to reach $356.8 million by 2025, growing at a CAGR of 2.4% during the forecast period 2020-2025. Professional hair care products are advanced products recommended by specialists and made for specific consumer requirements based on the type of hair, to cleanse and enhance its texture and quality. Increasing demand for hair colouring products and changing consumer dynamics coupled with increasing product awareness are the major factors driving the growth of the market. Increasing internet penetration and e-commerce companies is set to further enhance the overall market demand for Australia Professional Hair Care Market during the forecast period 2020-2025.
Report Coverage
- Increasing demand for organic hair care products and the increasing availability of a variety of products along with the increasing number of hair related issues are likely to aid in the market growth of the Australia Professional Hair Care Market.
- Detailed analysis of the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the Australia Professional Hair Care Market report.
- Less accessibility and high prices of the products are set to create hurdles for the Australia Professional Hair Care Market.
Product Category - Segment Analysis
Shampoo & Conditioning held the largest share in the Australia Professional Hair Care Market in 2019 and is estimated to grow at a CAGR of 2.7% during the forecast period 2020-2025 owing to the easily available over various sales channels, and also are the most used products in hair care. Increasing hair loss and damage have driven the demand for products containing natural ingredients. Products focusing on specific hair types and offering additional benefits are increasing in demand and manufacturers are focusing on products with such active ingredients. The changing consumer dynamics coupled with increasing product awareness along with the increasing cases of hair loss and hair damage among the population is increasing the demand for shampoo & conditioning in Australia. Focus on the premium sector is set to increase among the urban and youth population, with consumers willing to spend on premium products offering faster results. Products designed for specific hair types are gaining popularity among users, with companies now focusing on products rich inactive ingredients. Hair serums are increasing in use as they offer the benefits of oils while providing a non-sticky finish. Serums also provide conditioning from just a small amount. Thus even common users buy professional serums for their day-to-day usage. The increasing consciousness among men regarding their hair care is set to drive the growth of these products. The rise in spending on grooming and personal care products have also driven the demand for professional hair care as they want high-quality products. Increasing sales from e-commerce channels owing to customers finding it easier and time-saving to procure professional hair care through such means. Shampoo & Conditioning is set to be the highest growing segment and is estimated to register the highest CAGR during the forecast period 2020-2025 owing to the fact that consumers prefer eco-friendly products as well as products that do not harm the health of the user.
Type- Segment Analysis
The Inorganic held the largest share in the Australia Professional Hair Care Market in 2019 owing to the increased consumer concerns about scalp health and problems related to hair thinning hair loss, and sensitive scalp. In-Organic hair care products can be specially formulated to direct and manage hair problems that can result from constant bleaching on hair coloring which makes them a savior for severely damaged hair. In-Organic hair care products are often designed to help prevent hair damage owing to the frequent use of hair straighteners or hair dryers. The Organic is set to be the highest growing segment and is estimated to register the highest CAGR during the forecast period 2020-2025 owing to the increasing demand for natural ingredients based products since they are potentially healthy for hair and the transition from chemical to an organic product.
Drivers – Australia Professional Hair Care Market
- Increasing demand for organic hair care products and the increasing availability of a variety of products along with the increasing number of hair related issues
- Increasing demand for hair colouring products and changing consumer dynamics coupled with increasing product awareness
Challenges – Australia Professional Hair Care Market
- Less accessibility and high prices of the products
Australia Professional Hair Care Industry Outlook
Acquisitions/Product Launches
- In April 2020, German conglomerate Henkel launched its newest brand, Authentic Beauty Concept, in the U.S. on Tuesday in a bid to re-energize its hair-care portfolio.
- In March 2017, Loreal Paris launched a new haircare range, Botanicals Fresh Care, a new-natural focused launch by which it looks to expand its presence in the premium hair care segment.
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